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The New York Beef Council is proud to promote the beef industry on behalf of beef and dairy producers who work hard every day to provide care to their animals and produce high quality beef. Learn more about the Beef Checkoff, how NYBC is investing your checkoff dollars and programs and resources available to producers. 

Marketing Beef Locally Webinar Series

Join NYBC's Executive Director, Jean O'Toole for a series of workshops discussing important topics in marketing your beef locally. Gain a better understanding of working with your processor, beef cuts and cooking, and learn about the beef marketing resources available! 

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Beef Checkoff & Forms 

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The Beef Checkoff Program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef. This can be done through promotion, research and new product development, and a variety of other marketing tools.  

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NYBC Information & Producer Resources 

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The New York Beef Council staff works on behalf of beef and dairy producers as a bridge to consumers. Throughout the year we work to promote the beef industry and educate influencers. Learn more about how your checkoff dollars are being invested and available resources. 

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Beef Quality Assurance 

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BQA works to protect consumer confidence in our beef supply and to return more profits to producers.All individuals who have the opportunity to influence the quality and handling of cattle are encouraged to become certified. 

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Beef Advocacy 

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The New York Beef Council and Beef Checkoff have developed some key opportunities for our producers to share their story. Checkout the programs and resources available and get started on your beef advocacy journey!

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Beef Checkoff 101

Sign Up for Checkoff Updates 

Monthly E-Newsletter 

Each month NYBC publishes an e-newsletter highlighting the recent activities and events. The newsletter also highlights activities on the national level. Subscribe to learn more about how your checkoff dollars are being invested! 

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Your Beef Checkoff Dollars at Work

Collegiate Culinary Beef Education 


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Social Influencer Engagement


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New York Team Beef Promotion


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FOREIGN Marketing


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Consumer Information

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Beef Research

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