The New York Beef Council is proud to promote the beef industry on behalf of beef and dairy producers who work hard every day to provide care to their animals and produce high quality beef. Learn more about the Beef Checkoff, how NYBC is investing your checkoff dollars and programs and resources available to producers.
The New York Beef Council (NYBC) executes programming each year with the goal to drive beef demand. The NYBC team manages dollars from New York State as well as partnering beef councils to execute programs reaching consumers in New York State.
With these Beef Checkoff dollars, the New York Beef Council promotes the consumption and education of beef among consumers.
The Beef Checkoff Program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef. This can be done through promotion, research and new product development, and a variety of other marketing tools.
The New York Beef Council staff works on behalf of beef and dairy producers as a bridge to consumers. Throughout the year we work to promote the beef industry and educate influencers. Learn more about how your checkoff dollars are being invested and available resources.
Each month NYBC publishes an e-newsletter highlighting the recent activities and events. The newsletter also highlights activities on the national level. Subscribe to learn more about how your checkoff dollars are being invested!