Farmer's Fencepost
The New York Beef Council is proud to promote the beef industry on behalf of beef and dairy producers who work hard every day to provide care to their animals and produce high quality beef. Learn more about the Beef Checkoff, how NYBC is investing your checkoff dollars, and resources available to producers.
What is the Beef Checkoff?
The Beef Checkoff is a producer-funded marketing and research program designed to increase demand for beef. The Checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through a combination of initiatives including consumer advertising, research, public relations and new-product development.
Checkoff in Action
Stay informed with the latest updates about how your checkoff dollars promote and strengthen demand for beef here in New York.
Beef Quality Assurance
Beef Quality Assurance (BQA) is a nationally coordinated, state implemented program funded by the Beef Checkoff that provides U.S. beef producers guidelines and certification for raising cattle under optimum conditions.
Free Beef Marketing Resources
Every producer who is in compliance with the Beef Checkoff has access to free marketing materials. Great for farm tour events or directly marketing beef.
New York Beef Council Leadership
The New York Beef Council serves New York’s cattle farmers and ranchers through education, promotion, and engagement—showcasing beef’s role in building healthy people, thriving communities, and a strong New York economy.
Your Dollar Does: In New York
Learn what your Beef Checkoff dollar does in New York. Using these dollars, New York Beef Council (NYBC) executes programming each year with the goal to drive beef demand.