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December 8, 2020

Direct Marketing Beef? Beef Checkoff Hosts Marketing Webinar Series

COVID-19 has greatly impacted consumers’ day to day life and food purchasing, but throughout 2020 we continue to see a strong demand for beef. Many consumers are turning to local farmers to meet this demand. The New York Beef Council will be hosting a series of webinars throug...

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November 3, 2020

NYBC Seeking Board Leadership

The New York Beef Council (NYBC) is calling out to the beef and veal industry in hopes to attract board leadership to assist in the oversight of the Beef Checkoff program.  NYBC’s mission is “To Enhance the Lives of Consumers by Connecting them with Beef and the Beef Comm...

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October 6, 2020

NAMI Names NYBC Sub-Contractor for National Veal Promotion

The North American Meat Institute, a contractor to the Beef Checkoff, has entered into a sub-contracting arrangement with the New York Beef Council (NYBC) to execute the Fiscal Year 2021 Veal Promotion and marketing activities.  In 2020, veal industry stakeholders gathere...

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August 31, 2020

Beef Day Celebrates NY Beef Farmers and Mouthwatering Beef Dishes

September 1, 2020 marks Beef Day in New York, a day that would have been widely celebrated at the Great New York State Fair. New York Beef Council (NYBC) and the New York Department of Agriculture celebrate Beef Day in recognition of the contributions beef farmers make to the ...

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