Consumer Information

The Consumer Information program area develops nutritional data and other information that will assist consumers and others in forming opinions and making decisions regarding the purchase, preparation and consumption of beef and beef products. This includes programs such as consumer education and information, communications with health professionals, food and nutrition communicators, retailers and food service professionals. LEARN MORE 

Contractors With Projects Funded Under Consumer Information Program Include: 

Northeast Beef Promotion Initiative

NEBPI, through Beef Checkoff contractor MICA, builds beef consumption in the Northeast metros through supply chain engagement, consumer outreach and work with regional nutrition influencers. 

American Farm Bureau Foundation for Agriculture

AFBFA grows consumer trust in the beef industry through knowledge by identifying opportunities to strategically engage education leaders.

National Cattlemen’s Beef Association

NCBA increases consumer awareness of the “Beef. It’s What’s For Dinner.” brand campaign and positions beef as the number one protein.

Examples of Beef Checkoff Funded COnsumer Information Projects 

Nicely Done, Beef 


Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media ads.

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On the Farm STEM event

These professional development events, hosted throughout the country, are designed to bring science to life for participants with the help of beef farmers and ranchers, researchers, nutritionists and veterinarians through first-rate tours and visits.

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Northeast Beef Directory

Nearly 72 million (22%) of U.S. residents call the Northeast their home. NEBPI works to provide accurate information directly to consumers. One way is through connecting them directly with beef farmers listed in Northeast Beef Directory.

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Rethink the Ranch 

From cow-calf operations to feedlots, pastures to packing plants, it takes a team of specialists to bring beef from pasture to plate. Beef It's What's For Dinner is sharing those stories and providing consumers with an up-to-date view of modern beef production and processing

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