The New York Beef Council hosts multiple event throughout the year that create the opportunity to engage directly with key influencers to deliver a educational experience while they learn about beef production, processing, cookery and recipe ideation.
These influencers have a large social network and strong rapport with their followers. Their voices as beef advocates provides a direct link to thousands of consumers who may have questions about beef. Therefore, arming bloggers with beef skills and information helps them as they share the beef story. NYBC has had over 30 social influencers attend in-person beef education opportunities over the last few years. These influencers continue to share beef's story and many have become strong advocates for the beef industry.
Daniel of Fussy Little Blog wrote about what an eye opening experience touring a conventional feedlot was.
Jessy of The Life Jolie joined NYBC for a meat case tour and shared here learnings with her followers.