With 95 percent of the global population and 80 percent of the global buying power being located outside of U.S. borders, foreign marketing of U.S. beef is necessary in order to increase beef sales around the world. Add to that, the global population is projected to nearly double by 2050. Combined, these factors clearly showcase that exports of U.S. beef represent a growth opportunity for U.S. beef producers. The Beef Checkoff’s foreign marketing efforts seek to increase the movement of U.S. beef into exports by developing new markets and new sectors in existing markets, displacing the competition and defending the U.S. market share against aggressive competition by beef exports worldwide. Learn More
By selling U.S. beef in more than 80 countries worldwide, the beef industry adds back an average value of $318.66 per head for fed slaughter to U.S. beef producers, according to data released by United States Department of Agriculture (USDA) and compiled by the U.S.