Mission: To enhance the lives of consumers by connecting them with BEEF and the beef community


Jean O'Toole 

Executive Director 

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Ryan Gros 

Digital Community Coordinator 

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Ashley Russell

Director of Veal Marketing

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Chrissy Claudio

Director of Producer Communications and Consumer Engagement

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Mailing Address

New York Beef Industry Council
6351 Rt 26 Rome, NY 13490
Phone: 315.339.6922
Fax: 315.339.6931

Board of Directors

Peter Lehning

Chairman, NY Beef Producers' Assoc. 

Steven Walker

Vice Chairman, Northeast Dairy Producers Assoc.

Jennifer Hammond 

Treasurer, NY Beef Producers’ Assoc.

Ken Krutz

Federation Director

Rich Brown

Cattlemen's Beef Board Director 

Kim Skellie

NY Farm Bureau/Dairy Representative 

connie Dickson

NY Veal Grower

Eric Smith

At Large, Smith Packing Company , Inc. 

Steve Olson

At Large, Direct Marketing 

Nicole Rodriguez

At Large, Consumer Outreach

Ryan Mclenithan

At Large, Livestock Marketing Representative

Kathryn Barrett

Ex-Officio, Pro-Dairy, Sr. Extension Associate-Dairy Education

Beef Checkoff 101

Beef Checkoff Dollars at Work

Collegiate Culinary Beef Education

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Social Influencer Engagement

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New York Team Beef Promotion

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Foreign Marketing 

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Consumer Information


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Beef Research 

USRSB Photography

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NYBC Community Guidelines 

The New York Beef Council (NYBC) and subsidiaries thereof project and maintain a healthy positive social media environment for all of our followers on all of our channels.   

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