Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way. Currently, more than 90% of U.S. farms and ranches are family-owned and operated. Learn more about the people who are invested in raising high-quality, sustainable beef for generations to come.
The beef community has a long-standing commitment to caring for their animals and providing families with the safest, highest-quality beef possible. The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for.
Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Learn about real, modern ranchers, how they care for the cattle, what inspires them and why they work so hard day after day.