March 13, 2023
The New York Beef Council (NYBC) executes programming each year with the goal to drive beef demand. The NYBC team manages dollars from New York State as well as partnering beef councils to execute programs reaching consumers in New York State.
With these Beef Checkoff dollars, the New York Beef Council promotes the consumption and education of beef among consumers. This is accomplished through several programs and marketing initiatives such as sponsored content with social influencers, paid media advertising, social media content, a New York Agriculture in the Classroom partnership, the Best New York Burger, and partnerships with various partners both in and outside of New York.
In fiscal year 2022 alone, programming drove more then 40K New York consumers to the NYBC website to learn more about beef. Discover more about the NYBC’s programming in our annual reports here (will be linked).
All NY Beef Producers that pay the Beef Checkoff have access to materials that will support educating consumers about beef. How it is raised, how to cook it, and how it can be a part of a healthy diet. The NYBC is here to support producers in reaching and educating consumers about Beef. To request materials, call the New York Beef Council at 315-339-6922 or contact them here!
The Beef Checkoff program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The Cattlemen’s Beef Board (CBB) and USDA oversee the collection and spending of Checkoff funds. The Checkoff program was designed to stimulate restaurants and grocery stores to sell more beef and encourage consumers to buy more beef. This is accomplished through initiatives such as consumer advertising, marketing partnerships, public relations, education, research, and new product development.
The Beef Board must contract with established national, nonprofit, and industry-governed organizations to implement programs of promotion, research, consumer information, industry information, foreign marketing, and producer communications. Contractors are reimbursed only for the work they do for the Beef Board on a cash recovery basis and are not allowed to make a profit from a Checkoff Contract. The contracts execute programming in the following areas: promotion, research, consumer information, industry information, foreign marketing, and producer communications.
Contractors to the Beef Checkoff that the New York Beef Council works with include four of the nine total:
Learn more about what your dollar does through the work of the Beef Checkoff Contractors on the Cattlemen’s Beef Board website: www.beefboard.org