Your Dollar Does: In New York

With these Beef Checkoff dollars, the New York Beef Council promotes the consumption and education of beef among consumers. This is accomplished through several programs and marketing initiatives such as sponsored content with social influencers, paid media advertising, social media content, a New York Agriculture in the Classroom partnership, the Best New York Burger, and partnerships with various partners both in and outside of New York. Explore programming results, efforts, and more below!

About the Beef Checkoff Program

The Beef Checkoff program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The Cattlemen’s Beef Board (CBB) and USDA oversee the collection and spending of Checkoff funds. The Checkoff program was designed to stimulate restaurants and grocery stores to sell more beef and encourage consumers to buy more beef. This is accomplished through initiatives such as consumer advertising, marketing partnerships, public relations, education, research, and new product development.

Beef Checkoff work in NY: 2025 at a Glance

Contractors to the Beef Checkoff: Executing Programs on Behalf of Beef

 The Beef Board must contract with established national, nonprofit, and industry-governed organizations to implement programs of promotion, research, consumer information, industry information, foreign marketing, and producer communications. Contractors are reimbursed only for the work they do for the Beef Board on a cash recovery basis and are not allowed to make a profit from a Checkoff Contract. The contracts execute programming in the following areas: promotion, research, consumer information, industry information, foreign marketing, and producer communications.

Contractors to the Beef Checkoff that the New York Beef Council works with include four of the nine total:

• American Farm Bureau Foundation for Agriculture
• National Cattlemen’s Beef Association (NCBA)
• Meat Imports Council of America/ Northeast Beef Promotion Initiative
• North American Meat Institute

Learn more about what your dollar does through the work of the Beef Checkoff Contractors on the Cattlemen’s Beef Board website: www.beefboard.org.