Around the world, beef consumers demand high-quality, safe and nutritious products. As protein choices continue to expand, beef safety and nutrition research are key to ensuring that both domestic and foreign beef consumers have confidence in their purchasing decisions. The only way to maintain and grow this confidence is through strong and effective science-based communication. Beef Checkoff-funded research programs have been used to respond to industry, media and regulatory inquiries, as well as influencer and consumer concerns, by showcasing the beef industry’s commitment to science-based information and consumer education. LEARN MORE
Sustainability continues to be top-of-mind for consumers. The lifecycle assessment, conducted by the USDA’s Agricultural Research Service and the Beef Checkoff, was designed to scientifically quantify the sustainability of U.S. beef production and is used to defend beef's story.
America’s beef producers have been leaders in the area of sustainability. The Beef Sustainability Research program is proof of their commitment to producing responsibly raised beef to consumers across the globe. This checkoff-funded program includes the assessment of sustainability using an approach that balances environmental responsibility, economic opportunity, and social diligence across the beef value chain.
New research published in Obesity Science & Practice shows that as part of a healthy and higher-protein diet, lean beef can help people lose weight while maintaining muscle and a healthy heart.1 The Beef WISE Study: Beef’s Role in Weight Improvement, Satisfaction, and Energy, conducted at the University of Colorado with a research grant from the beef checkoff, adds to the growing body of evidence demonstrating lean beef can contribute to a healthy weight loss diet.