Lead Beef Promotion: Join the NYBC Board
“Our board members play a vital role in guiding our efforts, ensuring we stay focused on what matters most to the beef community.”
Utica, NY (June 2025) - Are you passionate about promoting beef and shaping the future of the cattle industry? The New York Beef Council (NYBC) is seeking dedicated individuals to serve on its Board of Directors—a unique opportunity to influence how Beef Checkoff dollars are invested right here in New York.
The NYBC’s mission is to drive demand for beef and strengthen connections to the cattle industry through marketing, education, and outreach. As a member of this producer-led board, you’ll help oversee state-level checkoff collections and guide impactful programming that supports beef from pasture to plate.
“Our board members play a vital role in guiding our efforts, ensuring we stay focused on what matters most to the beef community,” said Ashley Scoones, Executive Director of the New York Beef Council. “This is an opportunity to help grow beef demand, strengthen the industry, and make a meaningful impact with every decision.”
Why Serve on the NYBC Board?
- Direct how Beef Checkoff investments are used in New York
- Collaborate with fellow producers and industry professionals
- Amplify the voice of your region and sector
- Support programs that enhance beef demand and trust in the industry
Who Is Eligible?
- Must be at least 18 years old
- Must own cattle or be actively engaged in the cattle industry (e.g., processor, auction market, etc.)
- Must be willing to serve a 3-year term
We want to hear from you if you're ready to contribute your experience and leadership to the team.
👉 Apply now: Submit your interest here
About the New York Beef Council:
The New York Beef Council is funded by the $1-per-head National Beef Checkoff Program. Checkoff dollars are invested in beef promotion, consumer information, research, industry information, and foreign market development, all to strengthen beef demand. For more information, visit www.nybeef.org.
About the Beef Checkoff:
The Beef Checkoff Program was established as part of the 1985 Farm Bill. It is a producer-funded marketing and research program designed to increase consumer demand for beef. Cattle producers and other qualified industry stakeholders contribute $1 per head every time cattle are sold, with funds used for promotion, education, and research efforts at both the state and national levels. The program does not influen