Retail & Foodservice
Let our chefs and supply chain experts serve up new ideas for beef menu concepts and for increasing your beef sales. Also read up on what’s happening with beef, including the latest retail trends and sales data.
Foodservice
Let our chefs and supply chain experts serve up new ideas for beef menu concepts and for increasing your beef sales.
Beef For Business
Stay ahead of what’s shaping beef on today’s menus with the latest consumer insights, industry updates, cut information, and menu inspiration. Explore the trends driving demand and discover new ways to elevate your offerings.
Subscribe to the Beef. It's What's For Dinner. Beef News Now newsletter for fresh ideas, timely updates, and resources designed to support your beef business.
Check out Beef Means Business!
In the Beef. It's What's For Dinner. Beef Means Business video series, leading chefs share how beef powers their menus, elevates the dining experience, and keeps customers coming back.
2026 Beef Market Trends: Signs of a Turning Cattle Cycle
Tight cattle inventories and exceptional beef demand defined 2025, and while these fundamentals remain positive, the dynamics of supply rebuilding and demand moderation will shape the outlook for 2026 and beyond.
Beef University
Beef University is a free, online training program which covers the beef basics that will help you market and menu beef. Your customers rely on you to be their expert source on the foods they purchase and consume. They expect you to know everything from how beef is raised, how to select and prepare beef, and the health and nutrition benefits of beef. Beef U will help you understand the ‘ins and outs’ of beef to deliver superior customer service, which translates to an improved bottom line.
Maximize the Profit on Your Beef Cuts
The Cash Cow series, produced by the New York Beef Council, is a collection of educational videos designed to help restaurateurs maximize the profitability of beef menu items. Each video offers practical insights and strategies for enhancing the value of beef offerings on restaurant menus, guiding viewers on ways to optimize sourcing, preparation, and presentation. Perfect for chefs and restaurant owners, the Cash Cow series provides valuable tips to ensure that beef dishes not only satisfy customers but also drive financial success.
Top Sirloin
Mark Elia breaks down the Top Sirloin Butt or as he calls it "the Cash Cow."
Boneless Strip Loin
Master butcher Mark Elia breaks down a boneless strip loin and shows how to maximize profitability.
Boneless Ribeye
Mark Elia breaks down the boneless ribeye and teaches how to maximize profit from this cut.
Tenderloin PSMO
Mark Elia shows how to get the most out of your Tenderloin PSMO.
Tools of the Trade
Use these real-world resources to make more informed choices for your business.
Wholesale Prices - Updated weekly
Get a unique top-line view of average reported wholesale prices on beef subprimal cuts. Charts are prepared using data from USDA Market News and the VMMEAT® System by Meat Solutions. SUBSCRIBE to get the report sent weekly straight to your inbox.
Cut Charts
Our beef cut posters are the most effective tools for learning about the various cuts of beef, where they come from on the carcass, and the recommended cooking method for each cut. These charts can be downloaded and printed to whatever size fits your needs.
Yield Data
Review general guidelines for approximate yields when fabricating newer beef cuts from traditional subprimals, like those from the Chuck primal. Start here, then do your own testing to dial in exact numbers for your operation.
Power up School Lunch with Beef
Use these simple, nutritious, tasty recipes to enhance your school lunch program.
Retail
Read up on what’s happening with beef, including the latest retail trends and sales data.
Beef is Retail's MVP
Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
Boost your Beef Business
Subscribe to the Beef. It's What's For Dinner. Beef News Now newsletter and gain a competitive edge!
Retail Strategies to Showcase Beef’s Role in Balanced Eating
As more consumers prioritize health-conscious eating, whether through high-protein diets or the use of GLP-1 medications, food choices are evolving. Beef continues to be a regular part of many consumers’ diets, especially among those seeking protein-rich options. These evolving habits present an opportunity to realign product offerings and merchandising with today’s wellness-focused preferences.
Resources for Retail Dietitians
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.