New Series Highlighting Agricultural Practices & Food Production Launched

Rome, NY (October 2023) — The New York Beef Council (NYBC) is delighted to announce the successful culmination of an innovative promotion that underscored the significance of collaboration, sustainability, and diversification within the food production agriculture sector. NYBC's unwavering dedication to cultivating relationships and promoting the Beef industry has resulted in a series of captivating collaborations, offering an in-depth exploration of agricultural landscapes in New York State. By building upon existing relationships and forging new connections, NYBC aimed to enrich the dialogue surrounding food production and agricultural sustainability by sharing the stories that distinguish the food production industry. 

Central to this promotion were four distinct collaborations by NY beef producers with fellow commodities in New York State (NYS). Each commodity collaboration video in the series centered around a comprehensive farm tour experience. These farm tours provided a unique insight into the industry. During these farm tours, NYBC captured these experiences’ essence through high-quality video and photography. These visual narratives will serve as compelling assets for ongoing promotions, depicting the journey from farm to table. 

The culmination of these farm tours resulted in a series of mini-documentary-style videos. These videos provided an immersive glimpse into the farms, practices, and stories behind each commodity collaboration and can be found by visiting the NYBC YouTube page at https://bit.ly/NYBCyoutube To date these videos have been viewed a total of 268,906 times! 

"We are excited about the videos created for this promotion, which showcased the incredible potential of collaboration within the food production agriculture sector. This success reaffirms our commitment to fostering meaningful connections and promoting the vital role of diverse commodities in creating a more sustainable and delicious culinary landscape." said Chrissy Claudio, Director of Producer Communications & Consumer Engagement at the New York Beef Council. 

NYBC's commitment to sharing these narratives extended beyond the farm gates. The organization leveraged geo-targeted YouTube marketing campaigns to ensure these captivating videos reached a wide and appreciative audience, fostering awareness and understanding of sustainable food production. This video series serves as an enduring resource, allowing visitors to delve into the stories and practices that emerged from these unique collaborations. The video series showed not only a commitment to the growth and sustainability of the agricultural community in New York State but also an inspiring endeavor that showcased the power of collaboration in shaping the future of food production. 

The New York Beef Council is a dedicated advocate for the Beef industry in the state of New York. Committed to promoting sustainable practices and fostering collaboration, NYBC strives to educate and inspire stakeholders about the journey from farm to table. This promotion was made possible through NYBC’s continued partnership with the South Dakota Beef Industry Council. 

About the New York Beef Council:  The New York Beef Council is funded by the $1-per-head National Beef Checkoff Program. Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all to strengthen beef demand. For more information, visit www.nybeef.org. 

About the Beef Checkoff: The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.