The New York Beef Council (NYBC), is seeking to hire a Director of Producer Communications & Influencer Outreach responsible for managing and implementing Beef Checkoff funded promotion programs to consumers and producer sectors across New York State.
The Director of Producer Communications & Influencer Outreach is responsible for working with New York Beef Council’s staff to develop and implement the programs and promotions outlined in NYBC’s marketing plan. All outreach efforts will work to promote and strengthen beef and veal’s value proposition by connecting and communicating directly with consumers. This position will be charged with growing consumer trust in beef/veal production practices and quality by engaging the beef community and creating beef advocacy opportunities for farmers to share their story.
The Director of Producer Communications & Influencer Outreach will be responsible for the strategic optimization of Beef Checkoff dollar investments. In addition, the position will seek additional funding through State Beef Council partnerships and by leveraging partnership with outside organizations to increase the impact of beef/veal promotions in the state. Program deliverables and return on investment will be tracked and reported to partner states and organizations, NYBC Board of Directors, and the farmers who fund the Beef Checkoff.
New York Beef Council utilizes a variety of social media outreach and influencer engagement to connect with the 19.6 million consumers in New York State. Full Job Description is available here. Send cover and resume to: Jean O’Toole, [email protected]