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Beef Checkoff Seeks Social Media Specialist

J. O'Toole | September 18, 2019

The New York Beef Council, is seeking a Social Media Specialist to lead the charge of their digital platforms, social media outreach and blogger engagement.

The Social Media Specialist (SMS) would be responsible for working with New York Beef Council’s consumer influencer team and supporting the consumer communications strategy to reach a defined target audience through social media management, digital community outreach, consumer education and promotion. The SMS will be responsible for communicating online and through other communications efforts with two-way conversations/engagement, managing how best to share beef content in the digital landscape and serving as the beef brand voice online and on various social media properties. Strong storytelling and writing focus, the SMS would deliver interactive content to reinforce beef’s positive brand image, deepens target engagement with beef, helps decrease barriers to consumption and supports overall communication goals. Responsibilities will be executed in accordance with New York Beef Council’s Long-Range Plan, and the strategies identified in the New York Beef Council Marketing Plan in the promotion of beef and veal. 


New York Beef Council utilizes the social media channels and influencer outreach to engage the 19.6 million consumers in New York State. Full Job Description is available below. Send cover and resume to: Jean O’Toole, jotoole@nybeef.org