NY Beef Council Shared Heart-Healthy Valentine’s Tips
“Beef is not only a delicious and versatile protein, but it also provides essential nutrients that support a healthy and active lifestyle. This segment provided a great opportunity to showcase how beef can fit beautifully on a special occasion menu, even when heart health is top of mind.”
Utica, NY (February 2025)— The New York Beef Council proudly sponsored a special Valentine’s Day segment on WSYR’s Bridge Street, highlighting how to “Beef Up Your Valentine’s Dinner While Maintaining a Healthy Diet,” featuring the expertise of a New York-based registered dietitian nutritionist. The segment reached an audience of over 455,000 viewers across broadcast and digital platforms, sharing expert tips on incorporating nutritious, high-quality beef into a romantic and wholesome meal.
Airing earlier in the month, the feature showcased delicious beef recipes and nutritional insights, reinforcing the New York Beef Council’s commitment to educating consumers on the benefits of beef as part of a balanced diet. With 5,524 broadcast viewers and an online reach of 450,000, the segment successfully engaged Central New York audiences with valuable culinary inspiration.
“We were thrilled to partner with Bridge Street to bring beef to the table for Valentine’s Day,” said Ashley Scoones, Executive Director of the New York Beef Council. “Beef is not only a delicious and versatile protein, but it also provides essential nutrients that support a healthy lifestyle. This segment was a great way to showcase how beef can be part of a special, yet nutritious, meal.”
This promotional opportunity was made possible through funding from the Nebraska and Kansas Beef Councils, whose support helps extend beef education and nutritional awareness to consumers across the region.
Watch the full segment here: https://www.localsyr.com/bridge-street/beefing-up-your-valentines-dinner-while-maintaining-a-healthy-diet/amp/
For more recipes, nutritional information, and cooking tips, visit www.nybeef.org. To learn more about New York Beef Council and Beef Checkoff-funded activities in New York, visit www.nybeef.org.
About the New York Beef Council:
The New York Beef Council is funded by the $1-per-head National Beef Checkoff Program. Checkoff dollars are invested in beef promotion, consumer information, research, industry information, and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.nybeef.org.
About the Beef Checkoff:
The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.