"Beef Buddies" Promotion Boosts Beef Demand in New York State

Chrissy Claudio | September 27, 2023

“The campaign's success underscores the value of strategic partnerships and imaginative storytelling in elevating the appeal of local culinary offerings.”

Rome, NY (August 2023) — The New York Beef Council (NYBC) is thrilled to announce the resounding success of its recent promotional campaign, "Beef Buddies," which aimed to bolster beef demand throughout New York State. Through a dynamic collaboration between local influencers and chefs, the NYBC coordinated a unique culinary experience that resonated with food enthusiasts and drove significant engagement across the state.   

With a strategic vision to blend culinary artistry and digital influence, the "Beef Buddies" promotion brought together local influencers and chefs, resulting in the creation of an exclusive beef-focused menu item. The campaign showcased the culinary talents of beloved local chefs, while the personality and reach of social media personalities added an extra layer of appeal to the promotion. At the heart of the campaign was an exclusive beef menu item available for a limited 30-day period at select participating restaurants. The time-sensitive nature of the offering spurred excitement, urging customers to seize the opportunity to savor a unique culinary creation crafted by local talents.   

The impact of social media was a driving force behind the campaign's triumph. Collaborators, comprising both influencers and chefs, took to various digital platforms to share captivating content, spotlighting the delectable menu item, and sharing their personal experiences. This digital dialogue resonated widely, capturing the attention of diverse audiences, and resulting in over 229,000 total impressions on social media. The promotion included 72 posts made on social media across three platforms over the month of July from the six content creators. A total of 1,313 beef dishes were sold during the promotion for a total of $23,600 in sales for the participating restaurants.   

Integrating an element of competition, the "Beef Buddies" promotion awarded the influencer-chef team with the highest unit sales and social media reach with a coveted prize. This incentivized active engagement and added an exhilarating dimension to the campaign, intensifying its resonance.   

As the "Beef Buddies" promotion reached its conclusion, the NYBC celebrated its accomplishment in effectively driving beef demand across the state. Beyond just increased sales of the featured menu item, the campaign fostered a sense of community unity as consumers reveled in the innovative culinary collaborations that brought them closer to their local influencers and chefs.   

The NYBC is excited to see the "Beef Buddies" campaign become an example of original marketing strategies that harness local talent and the power of social media to bolster sales and community interaction. The campaign's success underscores the value of strategic partnerships and imaginative storytelling in elevating the appeal of local culinary offerings. This promotion was made possible through NYBC’s continued partnership with the South Dakota Beef Industry Council.   

About the New York Beef Council: The NYBC is a leading advocate for the beef industry in New York State. Committed to promoting the consumption of beef, NYBC engages in educational efforts, marketing campaigns, and strategic partnerships to connect consumers with exceptional beef products produced. The New York Beef Council is funded by the $1-per-head National Beef Checkoff Program. Checkoff dollars are invested in beef promotion, consumer information, research, industry information, and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.nybeef.org    

About the Beef Checkoff: The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.