Beef Passport Launched in New York
“The New York Beef Passport program encourages people to visit the featured locations where they can purchase beef items and earn points toward prizes offered by the New York Beef Council.”
Rome, NY (May 2023) – Are you a beef lover? Then the New York Beef Passport is the perfect opportunity for you to explore the best beef dishes in the state and earn a collectible t-shirt to wear with true beefy pride. This passport program is a unique culinary experience that allows participants to taste some of the best beef dishes from participating restaurants throughout New York state.
During May's Beef Month celebrations, the New York Beef Council is debuting the New York Beef Passport program. The NY Beef Passport highlights over 20 New York restaurants that serve outstanding beef. The program, funded by New York and Iowa beef producers through their Beef Checkoff programs, urges people to visit participating restaurants this summer where they can order beef menu items, earn stamps, and be entered to win prizes.
“Passport holders are also eligible for special discounts at participating locations,” said Chrissy Claudio, director of producer communications and consumer engagement for the New York Beef Council “The program is designed to highlight New York’s strong beef industry while showcasing the quality beef offered at restaurants throughout the state. We hope this NY Beef passport program encourages people to visit places and travel throughout NY this summer to experience the great beef New York has to offer.”
Passports are free and can be obtained at https://www.nybeef.org/beef-passport or by visiting any of the participating restaurants. All winners will be notified by September 30th, 2023. For additional information, visit www.nybeef.org or contact Chrissy Claudio at the New York Beef Council office at (315) 339-6922 or by email at [email protected]
About the Beef Checkoff: The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
About the New York Beef Council: The New York Beef Council is funded by the $1-per-head National Beef Checkoff Program. With these Beef Checkoff dollars, the New York Beef Council promotes the consumption and education of beef among consumers. This is accomplished through several programs and marketing initiatives such as sponsored content with social influencers, paid media advertising, social media content, and partnerships with various partners both in and outside of New York. For more information, visit www.nybeef.org