New York Beef Council Names New Executive Director
“The NYBC team has been working diligently to develop some exciting activities and programs for this year and in the future. I appreciate the opportunity to work with our state’s farmers to build on past successes and create new ones. I am very excited to continue working with the New York Beef Council team to generate more opportunities to continue to build beef demand.”
Rome, NY (February 2023) – The New York Beef Council (NYBC) is pleased to announce Ashley Russell as the new NYBC Executive Director. Russell assumed her new role in early February 2023. Russell has been an advocate for agriculture her entire life, having played an active role in her family’s farming operation in Vernon Center, NY.
“I was raised in upstate New York on a small family farm. Growing up surrounded by agriculture, at home, and among friends, I realized very early in my college career that the agriculture industry needed more people to give them a bigger voice. After graduating from SUNY ESF with an Environmental Communications Degree, I found myself working at a county extension office. I loved getting to work with farmers and 4-H’ers and telling their stories. For the last 2.5 years, I have been working with the New York Beef Council promoting veal, and am very excited to now work closely with and support Beef Farmers on behalf of the Beef Checkoff” said Russell.
Please direct inquiries and requests to Ashley Russell at [email protected] or by calling 315-339-6922.
About the Beef Checkoff:
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.