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ESAP 2020

SK Hereford

SK Herefords is a family-operated farm located in Medina, New York, run by the Keppler family, the Welker family, and Dave Schubel.


The farm embraces a philosophy of stewardship rather than domination. As they explain,

“I believe we are here as stewards to manage the land. We like to use the term ‘managed’ instead of trying to farm it and work it, because that’s trying to force yourself on things. Instead, we try to work harmoniously with the land and nature.”

Several of their pastures border a creek that flows directly into Lake Ontario, a vital regional water source. To protect this important ecosystem and prevent runoff, SK Herefords has installed buffer strips and permanent fencing to keep cattle away from the water. These efforts have successfully maintained clean water and healthy land. 

Beyond their sustainable farming practices, SK Herefords actively connects with their community through direct marketing at local farmers’ markets, providing access to fresh, responsibly raised products. 

 In recognition of their environmental commitment, SK Herefords LLC received the Region 1 Environmental Stewardship Award in 2020.

To learn more, read this article or watch their video below. 

SK Hereford

Medina, NY

Direct Marketing

From start to finish animals are raised on this farm to be marketed directly to consumers through either freezer trade, farmers' markets, or at local restaurants. Farms direct marketing incorporate all steps in the beef life cycle including cow/calf, backgrounding, and finishing.