National Beef Quality Audit (NBQA) Webinars Offer Valuable Insights for Beef & Dairy Producers

Rome, NY (September 2023) – Dairy and beef farmers and ranchers are invited to attend two informative webinars that delve into the findings of the National Beef Quality Audit (NBQA). This comprehensive survey, funded by the Beef Checkoff program and conducted every five years since 1991, plays a pivotal role in evaluating and improving beef quality in the industry. 

Webinar Details: 

• National Quality Audit - Dairy Focus
• Date: October 3, 2023 
• Time: 12:00 pm – 1:00 pm (Virtual, Zoom webinar) 
• National Quality Audit - Beef Focus 
  
• Date: October 4, 2023 
• Time: 12:00 pm – 1:00 pm (Virtual, Zoom webinar) 

Presenter: Michaela Clowser, Director of Producer Education with the National Cattlemen's Beef Association, will lead these webinars, offering a comprehensive overview of the current audit's results. 

Key Topics to be Covered: 

• Transportation: Insights into transportation practices and their impact on beef quality. 
• Bruising: A closer examination of the issue of bruising and its implications in the beef industry. 
• Carcass Weights: Understanding carcass weights and their significance in beef production. 
• Quality Grades: Discussion on quality grades and their relevance to consumer satisfaction. 

The NBQA webinars provide an invaluable opportunity for dairy and beef farmers to stay informed about the latest industry trends and findings. By attending these webinars, participants will gain insights that can help enhance beef quality in their operations and meet consumer demand effectively. Nancy Glazier, extension specialist and NY Beef Quality Assurance co-coordinator states, “This is a great opportunity for our NY farmers to hear what improvements have been gained, what were the challenges, and where can further gains in quality beef be made”.   

Michaela Clowser, the Director of Producer Education with the National Cattlemen's Beef Association, brings a wealth of knowledge and expertise to these webinars. Her insights will be instrumental in helping attendees understand the audit's findings and their practical implications. 

Registration: To secure your spot and benefit from these valuable insights, please register for the webinars at the following link: https://bit.ly/NBQA_NY Mark your calendars for October 3, 2023, for the Dairy Focused webinar and October 4, 2023, for the Beef Focused webinar, both from 12:00 p.m. to 1:00 p.m. 

Don't miss this opportunity to stay ahead in the beef industry by gaining a deeper understanding of the National Beef Quality Audit's results. Register today and join us for these informative webinars! 

About the New York Beef Council:  The New York Beef Council is funded by the $1-per-head National Beef Checkoff Program. Checkoff dollars are invested in beef promotion, consumer information, research, industry information, and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.nybeef.org. 

About the Beef Checkoff: The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.