NEW Salt FREE Spice Mix from NY Beef Council! 

Morning Makeover NY Beef Council's latest creation! Check out the new spice and recipes! Recipes

Beef Inspires Wellness

We join with American Heart Association to motivate and educate the community to adopt a heart healthy lifestyle. Learn more how lean beef supports a healthy diet.

Up for a Protein Challenge?

The 30 Day Protein Challenge is an exciting, easy-to-follow plan to add protein-rich foods to your daily life. Take control of your appetite and savor success. Find out more.

Are you King of the Grill?

Recipes and meal ideas to keep Your Royal Highness at the Grill this summer! Get Grilling HERE!

Rub Me Tender:

See our latest rubs and marinades for you to try yourself...

Protein Challenge

Receive the support. Challenge yourself to eating protein-rich foods and feel the difference. Find out more.

Protein Calculator

Estimate your protein, energy and BMI using this protein calculator. Your protein need ranges 10%-35% of daily calories.

Sign up for What's for Dinner Wednesday

Copyright 2015 New York Beef Industry Council. All rights reserved.