Workshop Empowers Beef Producers’ Marketing
“It was helpful to compare different aspects of beef production and marketing—it helped me reflect on our operation and where we can improve.”
Schaghticoke, NY (April 2025)—Fifty regional beef producers came together in Washington County, NY, on April 11–12 for the “From Pasture to Profit: Maximizing Beef Sales in 2025” workshop hosted by the New York Beef Council with support from the Farm Credit Northeast AgEnhancement Grant. The 1.5-day event aimed to help beef producers enhance their direct-to-consumer marketing skills while increasing their understanding of the Beef Checkoff program.
The workshop began on Friday with visits to two local farms—Otter Creek Farm and Ghost Light Farm—where attendees had the opportunity to engage directly with successful farmers and learn from their operations. The day concluded with a networking dinner at Christ the King Center. On Saturday, producers gathered at Tiashoke: Farm, Store & More for a full day of educational sessions focused on beef marketing, consumer insights, and the value of the Beef Checkoff.
A key highlight of the event was the keynote presentation by Kendall Ballantine, founder of Marketing for Farmers. A first-generation farmer and seasoned marketing strategist, Kendall shared her direct-to-consumer journey and offered producers practical tools to grow their businesses through intentional branding and outreach.
“Kendall’s story and presentation were incredibly valuable,” said one attendee. “I walked away with actionable ideas and a renewed sense of confidence.” Another producer reflected, “It was helpful to compare different aspects of beef production and marketing—it helped me reflect on our own operation and where we can improve.”
Attendees also gained insight into consumer trends and New York-specific beef research during a dedicated Beef Checkoff Academy on how the Beef Checkoff supports producer success through funding, promotion, and educational resources.
The workshop not only provided inspiration but also equipped participants with tools to better connect with their communities and drive demand for beef locally.
To learn more about New York Beef Council and Beef Checkoff-funded activities in New York, visit www.nybeef.org.
About the New York Beef Council:
The New York Beef Council is funded by the $1-per-head National Beef Checkoff Program. Checkoff dollars are invested in beef promotion, consumer information, research, industry information, and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.nybeef.org.
About the Beef Checkoff:
The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.