NY Beef Promoter of the Year Award Announced

Chrissy Claudio | January 25, 2024

This year, the coveted Beef Promoter of the Year Award is presented to Joe and Erica Siler of Yankee Beef.

Utica, NY (January 2024) – In commemoration of the 39th anniversary of the Beef Promotion and Research Act, the New York Beef Council (NYBC) proudly recognizes Joe and Erica Siler of Yankee Beef as the recipients of this year's Beef Promoter of the Year Award. 

Established through the U.S. Farm Bill, the Beef Checkoff remains the cornerstone of funding for beef promotion. As diligent stewards of Beef Checkoff dollars, the NYBC consistently strives to educate and promote beef, engaging with consumers, influencers, dietitians, medical associates, and beef producers to forge connections across the industry. 

The Beef Promoter of the Year Award, an annual accolade bestowed by the NYBC, goes beyond daily production practices. It honors outstanding efforts by beef producers who, in addition to raising cattle, actively contribute to the NYBC's mission of beef education and promotion. 

Currently, with a dedicated team of four, the NYBC endeavors to enhance the lives of over 19 million consumers by connecting them with BEEF and the broader beef community. Acknowledging the significance of collaboration, the NYBC emphasizes the crucial role played by New York Beef Producers in communicating the industry's commitment. 

This year, the coveted Beef Promoter of the Year Award is presented to Joe and Erica Siler of Yankee Beef. Farming in Western New York, the Silers exemplify a multifaceted approach to promoting the beef and agriculture industry. Their "Full Disclosure Farming" podcast, a testament to transparency and education, provides valuable insights into the world of farming and agriculture. Through authentic stories and experiences, the Silers bridge the gap between farmers and the wider community, actively contributing to awareness and understanding of the beef and agriculture sectors. 

The Silers join an esteemed list of past winners, standing as positive role models and advocates who have selflessly assisted the NYBC in promoting the industry with consumers several times removed from farm life. 

For more information about the New York Beef Council and Beef Checkoff-funded activities in New York, please visit www.nybeef.org  

About the New York Beef Council:  The New York Beef Council is funded by the $1-per-head National Beef Checkoff Program. Checkoff dollars are invested in beef promotion, consumer information, research, industry information, and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.nybeef.org

About the Beef Checkoff: The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.