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Direct Marketing Beef? Beef Checkoff Hosts Marketing Webinar Series

K. Staiger | December 8, 2020

COVID-19 has greatly impacted consumers’ day to day life and food purchasing, but throughout 2020 we continue to see a strong demand for beef. Many consumers are turning to local farmers to meet this demand.

The New York Beef Council will be hosting a series of webinars throughout the winter for beef farmers marketing beef direct to consumers.   Join Jean O’Toole, Executive Director of the New York Beef Council as she shares her passion & tips of best practices for marketing your farm and beef direct to consumers. Jean has 15 years of experience in marketing and promoting beef and a previous career in foodservice. All webinars are free and will be hosted via Zoom.                 

Learning Your Beef Cuts 

 Thursday, January 14th 7:00 PM—8:00 PM   

 Marketing & Cooking Underutilized Cuts 

 Thursday, February 11th 7:00 PM—8:00 PM   

 Adding Value to Your Marketing Display 

 Thursday, March 11th 7:00 PM—8:00 PM    

For more information visit www.nybeef.org/farmers-fencepost. Pre-register to Katherine Staiger, [email protected] or 315-339-6922.