Beef Checkoff Empowers Beef Producers to Share Their Story

K. Brosnan | December 14, 2018

The Beef Corp Training was developed to increase consumer confidence with in-person, written, and online advocacy approaches.

The New York Beef Council was pleased to welcome seventeen beef community members to Syracuse on Saturday, December 8th for a full-day beef advocacy training aimed at providing attendees with the tools and tips necessary to increase outreach efforts throughout the next year.   

The Beef Corp Training, funded by the National Cattlemen’s Beef Association Federation Fund, included sessions on in-person, written, and online advocacy approaches. New York Beef Council staff was joined by Julie Berry Communications Manager, Pro-Dairy and Britney Whitney, Social Media expert from Quadsimia, to deliver interactive sessions challenging attendees to push outside of their comfort zones.   

One attendee summarized their day by saying, “After today’s training I feel more confident to engage with consumers because at the end of the day we are looking for the same thing- healthy, wholesome beef. I believe in what I do and now I’m able to tell my story.   

At the conclusion of the day attendees were challenged to outline their own personal advocacy goals for the coming year. These goals included letter writing, farm tour planning, and engagement with both their local community and greater, online community. “It is important for the members of the beef community to step forward and share their story, it is essential that our consumers, policy makers, and all those who are beef community members, understand the truth about beef production and rural life, shared Katherine Brosnan, Director of Industry Relations and Consumer Promotions at NYBC.  

 “Today’s class taught me the importance of proactively promoting beef, the industry and my own story and farm… it gave me the confidence to talk about my “why”, shared Peter Lehning, of Lehning Farms.  Throughout 2019 NYBC staff will track and support Beef Corp attendees as they work towards achieving their goals. 81% of attendees indicated that they are very likely to recommend this training to other beef community members.