New York Beef Council was pleased to welcome seventeen beef community members
to Syracuse on Saturday, December 8th for a full-day beef advocacy training
aimed at providing attendees with the tools and tips necessary to increase
outreach efforts throughout the next year.
Beef Corp Training, funded by the National Cattlemen’s Beef Association
Federation Fund, included sessions on in-person, written, and online advocacy
approaches. New York Beef Council staff was joined by Julie Berry
Communications Manager, Pro-Dairy and Britney Whitney, Social Media expert from
Quadsimia, to deliver interactive sessions challenging attendees to push
outside of their comfort zones.
attendee summarized their day by saying, “After today’s training I feel more
confident to engage with consumers because at the end of the day we are looking
for the same thing- healthy, wholesome beef. I believe in what I do and now I’m
able to tell my story.
the conclusion of the day attendees were challenged to outline their own
personal advocacy goals for the coming year. These goals included letter
writing, farm tour planning, and engagement with both their local community and
greater, online community. “It is important for the members of the beef
community to step forward and share their story, it is essential that our
consumers, policy makers, and all those who are beef community members,
understand the truth about beef production and rural life, shared Katherine
Brosnan, Director of Industry Relations and Consumer Promotions at NYBC.
class taught me the importance of proactively promoting beef, the industry and
my own story and farm… it gave me the confidence to talk about my “why”, shared
Peter Lehning, of Lehning Farms. Throughout
2019 NYBC staff will track and support Beef Corp attendees as they work towards
achieving their goals. 81% of attendees indicated that they are very likely to
recommend this training to other beef community members.