2003 Cattle Producer Checkoff SurveyBeef and Dairy Producers throughout New York State were asked to participate in a checkoff survey. The results of the survey were then compiled and submitted to the NYBIC Board for review. These results show a strong support for the checkoff, and helped the NYBIC determine areas to target support improvement.
Congratulations to Scott Brocklebank & Gary Temple, winners of the restaurant gift certificates!
Part 1: Dealt with areas the checkoff works with. Participants were asked to rank the areas from 1 to 6, in order of their importance to them. A rank of 1 meant most important, and so on. Each number was to be used once.
- Nutrition and Safety Score: 112
- Issues Management Score: 193
- New Products Score: 227
- Production Score: 239
- Retail & Foodservice Score: 252
- Producer Communications Score: 297
Question 1
When asked if they had heard or seen anything about the activities of the NYBIC, NCBA or CBB
50 % said yes and it was positive.
1 Participant heard negative information, regarding BSE.
Most information heard was regarding events and promotions (Summer grilling, “Beef It’s What’s for Dinner” and Empire Farm Days). Sources included TV, Radio, Magazines (Country Folks), and mailings, as well as at events such as Empire Farm Days.
Question 2
Participants were asked to rate their knowledge of the checkoff. Results were tallied for beef and dairy.
| Knowledge Level |
BEEF |
DAIRY |
| Very Well Informed |
19% |
8% |
| Somewhat Informed |
46% |
45% |
| Not Too Well Informed |
27% |
47% |
| Unaware |
8% |
0% |
Question 3
Participants were asked their opinion of the current beef checkoff program.
| Opinion of Current Checkoff |
BEEF |
DAIRY |
| Strongly Support |
54% |
18% |
| Somewhat Support |
19% |
40% |
| Neither Support Nor Oppose |
19% |
21% |
| Oppose |
4% |
13% |
| Strongly Oppose |
4% |
8% |
Question 4
Participants were asked their opinion of a voluntary state checkoff program.
| Opinion of Voluntary State Checkoff |
BEEF |
DAIRY |
| Strongly Support |
38.5% |
15.8% |
| Somewhat Support |
23% |
23.7% |
| Neither Support Nor Oppose |
27% |
34.2% |
| Oppose |
7.7% |
15.8% |
| Strongly Oppose |
3.8% |
10.5% |
Question 5
Participants were asked which segments of the beef industry they represented. Multiple selections were allowed.
One participant could be representative of 3 segments.
| Dairy |
Veal |
Cow-Calf |
Feedlot |
Stocker |
Seedstock |
| 59% |
1% |
39% |
10% |
4% |
7% |
Question 6
Participants were asked the size of their operation. Some participants did not answer.
| 0-50 |
51-100 |
101-150 |
151-200 |
200+ |
| 35% |
26% |
20% |
14% |
14% |
Question 7
Participants were asked if they were aware of the Beef Quality Assurance Program or the New York Cattle Health Assurance Programs.
50% of Participants said they were aware of these programs.
Question 8
Participants asked which organizations they were members of. Multiple selections were allowed.
| NY Meat Processors Association |
1% |
Cattle Dealers Association |
3% |
| NYS Grange |
6% |
Northeast Dairy Producers |
20% |
| NY Veal Growers |
0% |
NY Beef Breeds Associations |
17% |
| NY Farm Bureau |
50% |
New York Beef Producer Association |
26% |
Question 9
Participants were asked if they wanted further information.
14 Participants requested information on BQA, Checkoff and Dairy Checkoff relationship.
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