Masters of Beef Advocacy (MBA 2.0) - New York FFA Program

$2,500 in Prizes plus Incentives

New York FFA - 2017/2018 School Year

Consumers love beef.  They love the sizzle of a steak on the grill and biting into a thick, juicy burger.  But they have questions.  Where does beef come from?  Is it safe? Is proper care given to animals and the environment?

We have a great story to tell.  Beef producers work hard every day to be good stewards of the land and their animals in providing safe and nutritious beef for America’s dinner tables.  We need to be passionate and vocal in telling our story 

That’s what the Masters of Beef Advocacy (MBA) program is about…equipping beef producers across the country to tell their story in presentations to schools and church/civic groups, through local media and in the “virtual” world of the internet.

What Is the MBA Program?

The MBA program is a self-directed online training program designed to equip beef producers including our youth and industry allies with the information they need to be everyday advocates for the beef industry.  MBA candidates will be required to complete five courses in beef advocacy, including:

  • The Beef Community
  • Raising Cattle on Grass
  • Life in the Feedyard
  • From Cattle to Beef
  • Beef. It’s What’s For Dinner

    Once candidates have completed all six courses, New York FFA Instructors and Students will be invited to join the Masters of Beef Advocacy Alumni Association – a virtual community for MBA graduates to log your advocacy activity and share stories with fellow MBA graduates, as well as download the latest talking points, fact sheets and presentations you need to be “everyday advocates.”  This can be as simple as talking to friends, family and neighbors.  Graduates also will be equipped with tools to reach out to broader audiences in their communities by:

  • Giving presentations – schools, civic organizations etc.
  • Getting active in the online environment – posting comments/video on Websites, blogging etc.
  • Participating in media interviews – print and or broadcast media


What Are the Prizes Available? 

  • At least 15 schools must participate for prizes to be awarded.  
  • At least 10 students at each school must fully complete the program by April 1, 2018 
  • The school with the highest percentage of student completion will receive a new beef teaching tool! 
  • In addition, we will draw for five (5) schools to be presented $500 each at the New York FFA Convention. 

To request a Masters of Beef Advocacy Classroom Kit Click Here 


Copyright 2018 New York Beef Industry Council. All rights reserved.