About Us

The New York Beef Council (NYBC) is a non-profit organization working for the cattle producers of New York.


To enhance the lives of consumers by connecting them with BEEF.


  • To increase consumer demand for beef/veal in New York and nationally.
  • To generate positive attitudes about the beef/veal industry and its products and practices
  • To improve profit opportunities for New York beef/veal producers.

Strategic Priorities:

  • Increase consumers' preference for beef by communicating solutions to strengthen beef's value and by building trust and confidence in beef production methods and choices. 
  • Increase preference for beef/veal in a balanced diet to optimize health, wellness and enjoyment. 


The NYBC programs are funded by the Beef Checkoff Program, where $1.00 per head is collected on all New York cattle when they are sold. Congress established the national Beef Checkoff Program with the passage of the 1985 Farm Bill. The program is overseen by the Cattlemen’s Beef Promotion and Research Board (Cattlemen’s Beef Board) and by the U.S. Department of Agriculture.

Fifty cents of each checkoff dollar is sent directly to the Cattlemen’s Beef Board; the remaining money is allocated for state and national beef promotion efforts by the New York Beef Industry Council Board of Directors. 

The NYBC Board consists of nine directors:
1 Commercial production representative appointed by the NY Beef Producers’ Association.
1 Seedstock representative appointed by the NY Beef Producers’ Association.
1 Dairy representative appointed by the Northeast Dairy Producers’ Association.
1 Dairy representative appointed by the NY Farm Bureau.
1 Veal representative appointed by the NY Veal Growers Association. 
3 At large representatives appointed by the NYBC Board of Directors. 
1 Cattlemen’s Beef Board Representative for New York.

The NYBI is a Qualified State Beef Council under the Beef Promotion and Research Order (7CFR, Part 1260) and a member of the Federation of State Beef Councils division of the National Cattlemen’s Beef Association.


Copyright 2018 New York Beef Industry Council. All rights reserved.